Privacy Policy

Privacy Policy

Valóura operates this store and website, including all related information, content, features, tools, products, and services (the “Services”), to provide you, the customer, with a personalized shopping experience. Valóura is powered by Shopify, which enables us to deliver the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase from, or otherwise interact with our Services. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will govern with respect to the collection, processing, and disclosure of your personal information.

By accessing or using the Services, you confirm that you have read and understand this Privacy Policy.

Personal Information We Collect

“Personal information” refers to information that identifies you or can reasonably be linked to you. It does not include anonymized or de-identified data.

Depending on how you interact with us, we may collect:

  • Contact Information: Name, billing address, shipping address, phone number, and email address.

  • Financial Information: Payment details such as credit/debit card information and transaction data.

  • Account Information: Username, password, preferences, and settings.

  • Transaction Information: Products viewed, added to cart, purchased, returned, exchanged, or cancelled.

  • Communications: Information you provide when contacting customer support.

  • Device Information: IP address, browser type, device identifiers, and network data.

  • Usage Information: How you browse, interact with, and navigate our Services.

Sources of Personal Information

We collect personal information:

  • Directly from you when you create an account, place an order, or contact us.

  • Automatically through cookies and similar technologies when you use our website.

  • From service providers who process data on our behalf.

  • From partners or third-party platforms.

How We Use Your Personal Information

We use your information to:

Provide and Improve Services

  • Process payments and fulfill orders

  • Manage shipping, returns, and exchanges

  • Maintain your account and preferences

  • Provide customer support

  • Personalize your shopping experience

Marketing & Advertising

  • Send promotional emails or offers

  • Show relevant advertisements based on your activity

Security & Fraud Prevention

  • Detect fraud or unauthorized activity

  • Protect customers, our business, and our Services

Communication

  • Respond to inquiries and maintain our relationship with you

Legal Compliance

  • Meet legal obligations or respond to lawful requests from authorities

How We Share Personal Information

We may share your information:

  • With Shopify and trusted service providers (payments, analytics, shipping, IT support).

  • With marketing and business partners to deliver advertising and promotions.

  • When required to comply with legal obligations or protect rights and safety.

  • In connection with business transactions such as mergers or restructuring.

Partners use your information according to their own privacy policies.

Relationship with Shopify

Our store is hosted by Shopify. Shopify collects and processes certain data to operate and improve the platform. This may include information from your interactions with our store and other merchants.

To learn more, please review Shopify’s Privacy Policy:
https://privacy.shopify.com

Third-Party Websites

Our Services may include links to third-party websites. We are not responsible for their privacy practices or content. Please review their policies before providing personal data.

Children’s Data

Our Services are not intended for children. We do not knowingly collect personal information from individuals under 16 years of age.

Data Security & Retention

No online system is completely secure. We take reasonable precautions, but we cannot guarantee absolute security.

We retain personal information only as long as necessary to:

  • Provide Services

  • Meet legal obligations

  • Resolve disputes

  • Enforce agreements

Your Rights

Depending on your location, you may have rights to:

  • Access your personal data

  • Request correction or deletion

  • Receive a copy of your data (data portability)

  • Object to or restrict processing

  • Withdraw consent at any time

  • Opt out of marketing communications

You may exercise these rights by contacting us.

International Data Transfers

Your information may be stored or processed outside your country. Where required, we rely on approved legal mechanisms (such as EU Standard Contractual Clauses) to protect your data.

Changes to This Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. Updates will be posted on this page.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:

Email: info@maisonboutique.com
Address: Runstraat 11, Amsterdam, 1016 GJ, Netherlands

For data protection purposes, Valóura is the data controller responsible for your personal information.